“We went from 4 agents to 250 in four years — and Humaniz is a huge part of how we’re doing it now.”
– Winston Murray, Principal Broker
The Challenge: Recruiting at Scale Without Burning Out the Team
Winston Murray runs a fast-growing independent brokerage, The Works, across six markets in the Pacific Northwest. As a Zillow Flex partner, his team gets high volumes of inbound buyer leads — but those leads are only as valuable as the agents who can work them.
“As the market shifted, we knew growth was the only path forward. We needed to recruit — consistently, intelligently, and at scale.”
Before Humaniz, recruiting meant a patchwork of agent referrals, outbound cold calls, and a lot of manual follow-up. Winston’s team simply didn’t have 40 hours a week to spend sourcing, qualifying, and booking interviews with licensed agents. The result? Missed opportunities, slow growth, and a stressed ops team.
The Solution: Humaniz Recruiting Automation
In 2023, Winston partnered with Humaniz to scale agent recruiting across his markets. Using Humaniz’s real estate-specific automation platform, his team now:
- Runs targeted campaigns by zip code coverage (aligned with Zillow Flex heat maps)
- Instantly qualifies and books interviews with high-intent agents
- Provides seamless onboarding and follow-through
Click here for more on Humaniz recruiting features.
“Humaniz filters out the noise. The people we meet are serious. And we don’t waste time chasing the wrong agents.”
The Results: Smarter Growth, Higher Conversions
- Agent count jump: From 4–5 agents/month → Now 16–20/month, aiming for 25–30
- Appointment-to-hire conversion: 50% of agents who book meetings join
- Talent quality: 70% of recruits have 4+ years of experience
- Cost efficiency: “Cheaper than our internal referral bonus — and more consistent.”
“We were doing 4–5 a month before. Now we’re bringing on nearly 20 — and that’s just Humaniz leads.”
Operational Readiness = Sustainable Scale
Growth is only good if you’re ready to support it. Winston’s team doubled down on systems and agent enablement to ensure retention stayed high:
- 90-day ramp for new agents (even zero-close agents)
- Virtual brokerage model with 8–10 hrs/week of live coaching
- Full-service support: TC, listing media, social marketing, and principal broker coaching
“We’re not just adding people to add people. We’re adding because we have real business for them. Money’s calling — and we need agents to pick up the phone.”
Advice for Brokerage Owners
If you’re relying on third-party lead sources (like Zillow, Realtor.com, HomeLight, etc.), Winston’s advice is clear:
“You can’t grow lead volume without growing your agent count. And your agents can’t keep up without systems that support them.”
“I’d recommend Humaniz to anyone who dares to grow — and needs more of the right agents to do it.”
Final Word
Humaniz helped Winston’s team unlock a whole new level of recruiting — without adding headcount or burning out staff. With high-volume lead sources, strong onboarding, and a clear agent value proposition, they’re not just growing — they’re leading.
Ready to grow like Winston?
Book a demo with Humaniz and see how automated recruiting can scale your team — without the chaos.
